It’s Over
Yes, I know we still have all of November and December before 2013 is over. However, my statement has to do with business marketing. At the end of the year businesses are focused on sales not marketing. There are sales to close right? So how did sales go in 2013?...
The Five Dysfunctions of a Sales Team
Patrick Lencioni's widely acclaimed book The Five Dysfunctions of a Team on team building was written over a decade ago. The Great Recession has made building high-performing teams has become even more challenging than ever. I can't think of any other place in an...
5 Keys to Customer Loyalty
Well established business can rely primarily on word of mouth referrals from their loyal customers. However, if you are a new business owner and have seen a decline in word of mouth referrals then perhaps your not taking full advantage of customer loyalty.
Mobile Marketing – 6 Steps to Do Now
Collectively we have been slow to leverage the power of mobile for marketing. According to eMarketer, U.S. adults spend 10.1 percent of their total media consumption time with mobile, but only 0.9 percent of total ad spend is dedicated to mobile.
Top Ten Reasons Websites Don’t Suck
My Top 10 reasons why websites don’t draw in prospects are:
Gaining Market Insights through Customer Interviews
Having spent the last couple of weeks doing customer interviews I’m reminded just how invaluable they are. My phone interviews are with the client’s ideal customers. The main objectives are to:
Is Your Business Model Broken?
When I meet with new business owners our conversations often start with sales and marketing. One of the first things I ask them is to describe how they make money so I can get an idea of their business model.
5 Reasons Email Marketing is More Relevant Than Ever
I asked him what else he did for marketing. He said that he used to spend a lot of time and resources doing online marketing especially with social media and was disappointed with the results. The only online marketing that seemed to work for him was email marketing.
9 Tips When Designing a Billboard
Designing a billboard is visual storytelling. An effective billboard grabs a person's attention and creates a memorable impression, leaving the reader to think about the ad after they have driven by the billboard. The same principles can also apply whether you are...
Do You Need A Wider Lens?
The book, The Wide Lens written by Ron Adner, proposes a new perspective on innovation as a relates to products and services. One of the breakthrough concepts proposed is that businesses can no longer just focus on their internal execution of products and services and have to look at their entire ecosystem to ensure commercial success.