by Donovan Hardenbrook | Jul 31, 2013 | Blog, Marketing, Small Business
Did you know recent studies show that 84 percent of mobile phone users keep their device within ten feet of them at all times? Nielsen Mobile reports 97 percent of mobile subscribers read a SMS (text) message within 15 minutes of receiving it; 84 percent will respond...
by Donovan Hardenbrook | Jul 1, 2013 | Blog, Marketing, Small Business
I was watching John Jantsch’s Duct Tape Marketing workshop on Creative Live last week and heard someone suggest an interesting headline titled “My Business Sucks”. I thought it was funny since “suck” meant that a business must draw in...
by Donovan Hardenbrook | Jun 2, 2013 | Blog, Duct Tape, Marketing
5 Tips on Being More Effective Having spent the last couple of weeks doing customer interviews I’m reminded just how invaluable they are. My phone interviews are with the client’s ideal customers. The main objectives are to: Determine how customers found...
by Donovan Hardenbrook | May 4, 2013 | Blog, Business, Marketing, Small Business, Uncategorized
The U.S. Postal Service could become “a significant burden to the taxpayer” if it does not get needed flexibility to change its business operations.” – Postmaster General Patrick R. Donahoe speaking to Congress, April 17, 2013 Isn’t it amazing to think that even...
by Donovan Hardenbrook | Mar 31, 2013 | Blog, Marketing
I was talking to a business colleague of mine who is in the high end residential real estate business about his marketing. He creates beautiful brochures for the million dollar plus homes he sells. I asked him what else he did for marketing. He said that he used to...
by Donovan Hardenbrook | Mar 3, 2013 | Blog, Marketing
Designing a billboard is visual storytelling. An effective billboard grabs a person’s attention and creates a memorable impression, leaving the reader to think about the ad after they have driven by the billboard. When designing a billboard keep the following in...
