by Donovan Hardenbrook | Aug 3, 2012 | Blog, Duct Tape, Marketing
"Innovation distinguishes between a leader and a follower." – Steve Jobs If you've been following the Duct Tape Marketing approach so far you have identified who your ideal clients are and have developed a great marketing message that...
by Donovan Hardenbrook | Jul 2, 2012 | Blog, Duct Tape, Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker In Part 1 we defined what an ideal prospect would be (i.e., they must be profitable and referable). Now...
by Donovan Hardenbrook | Jun 7, 2012 | Blog, Duct Tape, Marketing
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." – Sun Tzu While I always encourage business owners to be strategic, it's often easier to say than do. Why can't we seem to find the...
