by Donovan Hardenbrook | Jan 26, 2013 | Blog, Leadership, Marketing, Small Business
Last week I finished writing a book review for the Journal of Product and Brand Management. The book, The Wide Lens written by Ron Adner, proposes a new perspective on innovation as a relates to products and services. One of the breakthrough concepts proposed is that...
by Donovan Hardenbrook | Nov 5, 2012 | Blog, Duct Tape, Marketing, Technology
After helping a few clients build their websites on WordPress I have come to appreciate how empowering it can be for the small business owner. I can remember back in 2007 when I started my consulting business and created my own website using Adobe contribute. It was a...
by Donovan Hardenbrook | Sep 30, 2012 | Blog, Duct Tape, Marketing
I spent this past weekend trying to uproot parts of a tree that had worked its way into my back lawn. The root system was pretty extensive and after a couple of hours I still wasn’t done. Removing unwanted roots isn’t an easy task! Since 2009, the economy has...
by Donovan Hardenbrook | Sep 3, 2012 | Blog, Duct Tape, Marketing
“Your online presence is your key to success no matter what your business sells no matter if all of your transactions are done face-to-face no matter if you don’t yet see a way to get a return from your Facebook page no matter if you’ve never bought...
by Donovan Hardenbrook | Aug 3, 2012 | Blog, Duct Tape, Marketing
"Innovation distinguishes between a leader and a follower." – Steve Jobs If you've been following the Duct Tape Marketing approach so far you have identified who your ideal clients are and have developed a great marketing message that...
by Donovan Hardenbrook | Jul 2, 2012 | Blog, Duct Tape, Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker In Part 1 we defined what an ideal prospect would be (i.e., they must be profitable and referable). Now...
