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07 Dec Does Your Business Pass the Dream Test?

“Whatever you think, be sure it is what you think; whatever you want, be sure that is what you want; whatever you feel, be sure that is what you feel.” ~ T.S. Eliot Like many of you I spend December reflecting on the past year. Our businesses make up a big...

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03 Sep Why Aren’t You Online?

I can already hear the excuses. "My business is through word of mouth", "I don't want creepers stalking me online", "I don't understand social media", and "Isn't my website enough?". Let's examine each one of these excuses to understand if they hold any water....

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03 Aug Image is Almost Everything

If you've been following the Duct Tape Marketing approach so far you have identified who your ideal clients are and have developed a great marketing message that differentiates you from the competition. What we want to do now is create an image that matches your marketing message. These identity elements...

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02 Jul Strategy Before Tactics – Part 2

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker   In Part 1 we defined what an ideal prospect would be  (i.e., they must be profitable and referable). Now I'd like to discuss the next...

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07 Jun Step 1: Strategy Before Tactics – Part 1

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." – Sun Tzu While I always encourage business owners to be strategic, it's often easier to say than do. Why can't we seem to find the time to do something that has such a...

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