If you've been following the Duct Tape Marketing approach so far you have identified who your ideal clients are and have developed a great marketing message that differentiates you from the competition. What we want to do now is create an image that matches your marketing message. These identity elements need to be incorporated into all aspects of your business (website, email signature, business cards, signs, social media, etc.).

 

Steve Jobs recognized this at Apple. Apples logo evolved from rainbow colors to silhouetted monochrome with a bite taken out. Apple Computer became Apple.

 

The transition from your old logo and name is not easy. There's comfort in staying with what you currently have because it's familiar and safe. But if it doesn't get the attention of your ideal client and express how you are different then you will have to be comfortable with where your business is today. Find a professional graphic designer who specializes in small business. So what are you waiting for?