Leap Innovation blogs on marketing and business

Three Essential MVPs for Lean Startups

I love March Madness. Unfortunately, none of my favorite teams made it to the Final Four but every team that did make it has proven themselves in the heat of battle. In business as in basketball, you need to have MVPs who come through during clutch times. What are the...

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It’s Time to Lean into ‘Lean’

W. Edwards Deming is widely recognized as the father of the quality movement. Since the 1950’s, Mr. Deming has been highly revered in Japan. The principles Mr. Deming espoused were enthusiastically embraced by Toyota for manufacturing, supply chain and new product...

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Important Lessons I Learned Last Year

Like many of you I took the holidays to reflect on the past year and set goals for the upcoming year. For me there were many valuable lessons learned that will help me be a better person and wiser in life and business. I thought they may also be of value to you also. So here are the best lessons I learned last year.

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5 Ways to Overhaul Your Website

My first car was a 1964 Tempest. A 215 cubic inch inline 6 cylinder with faded red paint and a bullet hole in the trunk. I paid $225 for it. It really wasn’t much to look at but it got me to high school and my after-school job. Like many kids who grew up in the ‘70s I...

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See, Engage, Organize (SEO)

By guest blogger Steven McMurry, Digital Marketing Specialist  The term “SEO” stands for “Search Engine Optimization,” but what does that really mean? Does the acronym make sense? Let’s put it another way — think of “SEO” as “See, Engage, Organize.” With the ROI...

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Jumpstart Your Email Marketing

Email marketing is one of the most cost effective marketing tools available to small business owners. Is email marketing a priority for you this year? If so, you might be a little lost on how to get started. Here are some of the best practices I recommend to my...

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Time, Money or Quality of Life?

This guest blog post is authored Rich Morales, M. D. (Dr.Rich-Life Coach) – Enjoy!  Sometimes it seems like we spend most of our time (our life?) trying to balance these three factors. From time to time, these priorities rotate, changing the focal point of our...

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It’s Over

Yes, I know we still have all of November and December before 2013 is over. However,  my statement has to do with  business marketing.  At the end of the year businesses are focused on sales not marketing. There are sales to close right? So how did sales go in 2013?...

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The Five Dysfunctions of a Sales Team

Patrick Lencioni's widely acclaimed book The Five Dysfunctions of a Team on team building was written over a decade ago. The Great Recession has made building high-performing teams has become even more challenging than ever. I can't think of any other place in an...

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9 Tips When Designing a Billboard

Designing a billboard is visual storytelling.  An effective billboard grabs a person’s attention and creates a memorable impression, leaving the reader to think about the ad after they have driven by the billboard. When designing a billboard keep the following in...

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Do You Need A Wider Lens?

The book, The Wide Lens written by Ron Adner, proposes a new perspective on innovation as a relates to products and services. One of the breakthrough concepts proposed is that businesses can no longer just focus on their internal execution of products and services and have to look at their entire ecosystem to ensure commercial success.

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